Topman Captures the Moment with Original Content

Every summer thousands of fashionable young Brooklynites flock to McCarren Park for SummerScreen. In 2014 I worked with Topman to create a one of a kind experience at the perfect place for a global fashion brand to engage with New York City's biggest trendsetters. Through original sponsored video content, the aim of this project was to highlight the presence of the brand, and align it with the epic influence of the event on the community. Check out the video below!

Live Activation & Engagement

In addition to their digital native advertising vertical, this integrated campaign was built around a multifaceted experiential footprint. The branded Topman truck, where we hooked up everyone who stopped by with free popcorn and a Topman zine, was a fan favorite among the series' activations. An in-store promotion allowed for the chance to enter to win a coveted seat in the Topman VIP area, and a $500 Topman gift card was raffled off at the event's biggest night, where over 6000 people met in McCarren to watch the cult classic Heathers.