The Official Website for Northside Media Group LLC.

Building this website was my first foray in conceptualizing and building a digital property from approach to action. I worked with Northside Media Group Founder Daniel Stedman to do a complete overhaul on  the company website. The site acts as the main point of digital presence for the umbrella company known for showcasing Brooklyn as a brand in the global market through an array of publications and marquee events, including Brooklyn Magazine and Northside Festival.

The goal here was to implement Stedman's vision of a clean look, while I aimed to highlight the eclectic nature of the company's backbone, the staff. By commissioning each employee to contribute a unique photo and bio that best represented them, versus producing a basic masthead, I was able to promote each person's individual brand, and therein the company's penchant for diversity, personality and the human element. CMS analytics has shown that the new staff page is consistently the highest viewed on the website.