Diesel 101 Bedford Pop-Up Shop
An internationally recognized global fashion behemoth like Diesel is no stranger to standing out on the cultural landscape, but making an impression in Brooklyn takes sincere community consciousness. Excited by the opportunity to develop a multifaceted integrated campaign for the company, I conceptualized the verticals of a Diesel branded boutique. Doubling both as a store and pop-up party house, the goal of the project was to celebrate the city's creative community in the heart of Williamsburg, Brooklyn. Executed through a 12 part event series, integrating alignment with Northside Media Group marquee events, Brooklyn Magazine social, digital and print content, along with street team and wild posting initiatives, my mission was to ensure Diesel connected with this coveted demographic through full immersion.
Media Campaign
Julian Casablancas+The Voidz Record Release Party
With the aim to align the brand with top influential musicians and cultural influencers, I partnered with Cult Records to host the album release party for Julian Casablancas of The Strokes' new project at the Diesel branded pop-up shop. With a line around the block, fans gathered to enjoy the album "Tyranny," an open bar and merch from the band. Check out the video for highlights.
Event Highlights
Content Sponsorship
Diesel's campaign included digital content sponsorship of Brooklyn Magazine's story on the 50 most stylish people in Brooklyn. Paired with a party at the 101 Bedford space, this piece was the perfect platform for the internationally renowned fashion brand to communicate with Brooklyn, one of the biggest emerging fashion epicenters in the world. Get the full story on BKMag.com.
101 Bedford Influencers
From DJs, to chefs to unmistakable style stars, it's not an event without the right people to get the partygoers excited! Curating an eclectic mix of internationally known Brooklyn based power players, and up and coming indy icons, Diesel's 101 Bedford was packed with the the people who MAKE the scene. With everyone from Chef Roblé of Bravo's "Roblé & Co." and Brooklyn's Everyday People Brunch, to one of the city's buzziest songstresses Weyes Blood, fresh off her performance at CMJ's Fader Fort, each event featured Brooklyn's brightest creators across food, music, fashion and art.
