The Official Website of McCarren Park's SummerScreen

SummerScreen in McCarren Park is Northside Media Group's founding marquee event, and Brooklyn's longest running film and concert series. Drawing crowds of 6000+ patrons per night, it is a cornerstone of cool among Brooklyn's trendsetting urbanites. With the aim to translate the effortless whimsy of hip young Brooklyn, and pay homage to the DIY community with whom Northside partners to curate the pre-movie performances, I chose doodles as the inspiration for this identity. By creating gifs with stills from each individual film, the schedule page highlights the magic of motion pictures through modern day digital kitsch.

*Original illustrations and hand lettering by Brooklyn based artists  Alex Konsevick and Sarah Lutkenhaus.